V8 Perfume
A high-energy brand identity for a car-inspired perfume label, built around a V8 engine monogram and a bold black visual language. The project also included a series of social creatives that carry the brand’s power and attitude across digital platforms.
Giving a car-inspired fragrance a brand that matches its power.
V8 Perfume needed an identity that could bring the energy of automotive culture into the fragrance category. The challenge was to build a brand that feels bold and performance-driven, yet still polished enough to sit comfortably in the perfume market, and to keep that personality consistent on social media.
THEY WERE STRUGGLING WITH:
- Needed a distinctive identity in a market dominated by traditional fragrance branding.
- Required a strong concept that connects cars and fragrance in a natural, believable way.
- Brand needed a simple, recognisable mark that works on packaging and digital platforms.
- Social content had to look consistent and keep the brand’s high-energy personality.
Giving a car-inspired fragrance a brand that matches its power.
V8 Perfume needed an identity that could bring the energy of automotive culture into the fragrance category. The challenge was to build a brand that feels bold and performance-driven, yet still polished enough to sit comfortably in the perfume market, and to keep that personality consistent on social media.
THEY WERE STRUGGLING WITH:
- Needed a distinctive identity in a market dominated by traditional fragrance branding.
- Required a strong concept that connects cars and fragrance in a natural, believable way.
- Brand needed a simple, recognisable mark that works on packaging and digital platforms.
- Social content had to look consistent and keep the brand’s high-energy personality.
Build a fragrance brand that runs on the energy of the engine.
The identity was designed around the power and precision of a V8 engine. A sharp monogram, a heavy italic wordmark and a strict black palette give the brand speed, strength and confidence, while the same visual language extends into social creatives that keep the brand consistent and recognisable online.
Engine-Inspired Monogram
Designed a “V8” mark that reads as both a letter and an engine layout, giving the brand a clever, memorable symbol.
Speed in Typography
Set the “PERFUME” descriptor in a heavy, forward-leaning typeface that adds motion and momentum.
Bold Black Identity
Used a high-contrast monochrome palette that feels powerful, sleek and premium.
Value-Led Social Creatives
Designed a series of price-comparison posts that show V8’s value at a glance while keeping the brand premium and recognisable.
Engineered for speed, power, and prestige.
The V8 visual identity translates the energy and precision of automotive engineering into a bold, minimal brand system.
Engineered for high engagement.
From a cinematic vertical launch video to high-impact Instagram post creatives, every touchpoint was built to carry the thrill of automotive power into the fragrance space.
A high-octane 9:16 vertical motion creative engineered for Instagram Reels & Stories.
INSTAGRAM CAMPAIGN CREATIVES
POST CREATIVE 01
A luxury navy fragrance against V8’s ₹399 bottle, showing the biggest price gap.
POST CREATIVE 02
Forest visual where sweet fruit meets earthy wood. Rich red against deep green keeps the bottle in focus.
POST CREATIVE 03
Split-screen face-off between a fiery red and an icy blue bottle. Strong contrast and a “what’s your poison?” hook invite engagement.
Measurable impact from launch to scale.
The bold identity and cohesive social execution transformed V8 Perfume into an immediate conversation starter.
Brand Presence: Established a car-inspired identity that stands apart from traditional fragrance labels.
Engagement: Car-themed posts earned roughly three times the engagement of earlier content.
Growth in Followers: Instagram following grew steadily as the visual style became recognisable.
Brand Foundation: Built to support future fragrances, collections and campaigns.
Working with Dhvanil on V8 was a really good experience. He understood the vibe we wanted for the brand and translated it into a logo that gave V8 its own identity. The social media creatives were equally well done, with a consistent look and feel that made the brand stand out. We appreciated his creativity, attention to detail, and how smoothly he handled the entire process. Very happy with the results!
Ready to create something extraordinary?
I look forward to learning about your business and helping you create something extraordinary.
START A PROJECT→